Social media is everywhere. Over 70% of all Americans in the United States alone have a social media account, and the use of social media is equally widespread in the rest of the world. When it comes down to business, asking why you need social media is a bit like asking why you need a phone number. It has become an essential form of connection, communication and more importantly advertising for companies big and small. In this blog, I go over 10 critical advantages of having social media for your business.
Makes it easier for your customers to recommend you
When a potential customer is looking for a specific product or service, they often ask their connections on social media for recommendations. If you happen to be on the same social media platform, recommending you is as simple as linking to your page. Without that crucial link, customers are less likely to take the trouble to search out your information.
Grows the search engine ranking
Search engines regularly crawl your website searching for signs of activity. The traffic from links shared on your social media can tell those bots that your website is active, giving it a better chance at a higher rank.
Provides an environment to interact with your customers
Knowing customers feedback has been always extremely valuable for businesses. When customers want to give you feedback, good or bad, social media can be an easy method of communication. Other customers will see how you handle their complaints or compliments, and those prompt and thoughtful responses can make a big difference in your reputation.
Helps you stay abreast with the competition
Nearly all businesses have at least one social media platform. Not having one is like not having a sign for your store. It has become such a standard part of a business that not having it at all stands out. So, to shine out among competitors, having social media that add values to people helps a lot.
Boosts your business sales
Targeted marketing can help you find customers who genuinely want your products. By specifying your advertising dollars go to local people if you have a service, or only to people who meet certain parameters, you can improve the odds of people purchasing from your business. The ad will stand out to the target audience who are interested in your services or products, so more visibility brings more profitability.
Brings new customers
Even if you’re not directly advertising to them, every time you interact with a customer, their friends will also be able to see your interaction. If those people like how you handled a situation, they will be more likely to remember you if they ever need the same service. It is considered the modernized word of mouth. Reposting your social media posts takes the message out to a wide range of potential customers without you doing any effort.
Social media gives authority figure to your business
Customers prefer to purchase from businesses who know what they are doing. Whether it is for a service such as a blade sharpening, or a product, most people will choose a brand they know they can trust. Blog posts sharing related information and regular updates can help establish you as an authority figure in your field.
Takes your business message to the news
If one of your posts happens to go viral, it could get picked up by a news source. It may also be seen by millions of people. This is great if it reflects your business in a positive light. Be careful what you share when handling your business so that any viral posting is going to be a good one.
It is free advertising
People who like what you say will share it. Those shares can quickly add up, especially if those who comment, share, or like your post have a lot of friends. So, it works like compounding effect all over the world.
Increases awareness of your brand
Even if a viewer who sees your post doesn’t need your service, they may remember your brand. When someone mentions needing something similar, they may recommend you simply because they were aware of you. The main point of marketing is to keep your brand name on top of people’s mind. People spend at least one hour on social media every day. So, where would be better to advertise your services.
There are still more and more reasons why you need social media for your business which we will discuss in future blogs. Like other works, knowing how to do social media marketing is very important. Not knowing the rules and methods will cause you to waste your time and not getting results. We at Wise Advertisement provide a wide range of digital media marketing such as web design and development, search engine optimization and social media marketing. To know more about our specific solutions to grow your business on social media, please visit here.