What is the Purpose of an Online Logo Design?

A logo is like a business card. It is a visual mark that identifies a business, a commercial product, or a public or private body. It is one method of differentiating a brand in a competitive environment full of graphic elements that compete for our daily attention.

A logo is a tool for branding and marketing purposes that may be used to represent a company. Said your logo symbolizes your company’s brand. It’s something easy that your consumers will grow to trust and recognize as you establish brand loyalty. Logos convey information, such as a message, a sentiment, or a tale. It strikes a chord in your brain and conveys a tale.

Logo design images are the first thing people notice and urge them to learn more about the goods and offline/online services offered by a business. It helps you influence customer decisions and be the face of your company. According to one study, people value a company’s visual identity. A custom logo design is cited as a decisive factor by 74% of consumers when purchasing.

Your website logo can communicate important messages to prospective customers in just a glance by creating a great online logo design. You can convey these messages through the text, colors, and images you use in your online logo design.

Logo Design

by partnering with Wise Advertisement

    What are the Types of Logos?

    Monogram logos (or letter marks)

    Lettermarks or monograms are logos made of letters, generally brand initials. IBM, CNN, HP, HBO, etc. They are the initials of a few well-known companies with long names. They’ve resorted to utilizing their initials for brand identification and business logo design with just two or three words to remember.

    Wordmarks (or logotypes)

    Like a letter mark, a wordmark or logotype is a font-based logo that concentrates solely on a company’s name. Consider Visa and Coca-Cola. Wordmark logos function very well when a firm has a short and unique name. The Google logo is an excellent illustration of this. The name is distinctive and catchy; therefore, the logo contributes to high brand awareness when paired with powerful typography.

    Pictorial marks (or logo symbols)

    A pictorial mark is a graphics-based logo. When you think of “logo,” you probably think of the famous Apple logo, the Twitter bird, or the Target bullseye. Each of these businesses’ logos is so iconic, and each brand so well-known that only the symbol is instantly identifiable. However, a real brand mark is nothing more than a picture. As a result, it might be a difficult logo type to utilize for new organizations or those with little brand awareness.

    Abstract logo marks

    Generally speaking, an abstract mark resembles a pictorial logo. However, it is an abstract geometric form representing your company instead of a familiar picture, such as an apple or a bird. BP’s starburst logo, Pepsi’s split circle, and the stripy Adidas flower are a few well-known examples. Abstract markings function extremely effectively like other logo symbols since they reduce your brand into a single picture. However, abstract logos let you create something unique to reflect your company rather than being limited to a familiar image.


    A mascot is a cartoon figure that represents your organization. Consider them an advocate for your company. Notable mascots include the Kool-Aid Man, Colonel KFC, and Mr. Peanut from Planters.

    The combination mark

    A combination mark logo comprises a wordmark or lettermark mixed with a graphical mark, abstract mark, or mascot. The image and text can be displayed side by side, stacked on top of each other, or combined to form an image. Doritos, Burger King, and Lacoste are examples of well-known combination mark logos.

    The emblem

    An emblem logo is a typeface enclosed within a symbol or icon, think badges, seals, and crests. These logos have a conventional style that may create a strong impression, making them a popular choice for many schools, organizations, and government institutions. For example, emblem logos are very popular in the automotive business. While they have a classic look, some corporations have successfully modified the conventional emblem with logo designs suited for the twenty-first century (for example, consider Starbucks’ distinctive mermaid symbol or Harley-renowned Davidson’s crest).


    What are the Principles of Logo Design?

    The goal of a logo, whether traditional or online, is to reach out to the audience and produce something that communicates and is memorable. When creating a logo, consider who you are as a practice. Here are five methods for creating a fantastic logo that will endure the test of time.


    At a glance, your brand should be instantly recognized. Allow for differences in size and color. Good logos are surprising and distinct without being overly convoluted. For example, Starbucks’ emblem is instantly recognizable throughout the world.


    A good logo should be memorable. Keep it concise and relevant to the nature of your business. The Audi logo is recognized all around the world. Children begin playing games at a young age to learn which autos they identify based on their identities.


    A strong logo design should be timeless and devoid of fashion. It should last for a long time. The London Underground insignia has withstood ages. The identification is almost 100 years old and has achieved international iconic status; its application is still active.


    An excellent logo may be utilized in many different sizes and colors. Your logo should be adaptable enough to display on everything from a pen to a jet. This is true even for online logo designs that are used for websites, social media, and blogs. This enormous physical scale in usage exemplifies how an identity must function over a wide range of collateral.


    A professional logo should be functional. Moreover, the logo should be suitable for the target audience. For instance, a toy store logo may be bright and lively in its execution, but the same would not be true for a legal company.


    How to Get the Best Online Logo Design in Phoenix, Arizona?

    Today, businesses have many company logo design services and online business logo design choices when establishing a brand identity. Each has its own set of benefits and pricing ranges. Determine which strategy is best for you.

    The Wise Advertisement agency is the best online logo design agency in Phoenix, Arizona, that offers online logo design services with reasonable prices that will be profitable for you. By using our services, you can be certain that specialists will use innovative logo design ideas and guide you at every stage. 

    Our professional logo designers ensure your logo has scalability, will work perfectly with one-color printing, will not contain unhelpful and free online logo design templates, and will be simple and stay in the minds of your customers. 

    Our agency also offers other branding options, such as social media marketing, advertising, and other services for a comprehensive service. To contact us and get a free consultation session, you can go to our motion graphics page and complete the online form.