What is Search Engine Optimization (SEO)? 5 Main Reasons Why You Need it

Search Engine Optimization or SEO is not as complicated as it seems, and it certainly does not require large amounts of money to promote your business. It is often overhyped by internet gurus trying to make a quick buck off of your inexperience. SEO is very simple. The first step to understanding SEO is to know the meaning and understand why you need it for your business. I’m going to break this down in the simplest form possible for you to fully grasp the concept of SEO. And also, highlight the main usages and the benefits that businesses could derive from it.

SEO is all about the process of influencing your site’s online visibility in a search engine’s results without directly paying to be advertised, you may be wondering how you can increase your visibility without paying for it. Following terms helps you understand this better.

KEYWORD RESEARCH

As a beginner and the fact that you are considering a lifestyle business, you need to grasp the full concept of keyword strategy and how to use it to rank high on search engine results. Keywords are words and phrases used in search engines. Users enter these words online, and the search engine displays results according to how it has ranked the various websites and their content. Keyword Planner is a tool provided by Google which is significantly helpful for finding the right keywords.

TRAFFIC ESTIMATING

After understanding the concept of keyword and how to go about it, you should also figure out if they have enough search volume (traffic) on the internet. You can use the Google keyword planner to determine if your keywords are worth your time.

ON PAGE SEO

After you have cut your way through the right keyword selection, you need to ensure Google and other search engines can target your website for relevant traffic.   You will have to use HTML tags in the website code to direct search results to your page. If editing code and HTML isn’t your forte, it is highly recommended to have an experienced web developer assist with this process.

With these few terms explained, I believe you understand the concept of SEO better. Now, let me unravel how SEO can help your business. Since we are in a competitive market, SEO has become an integral part of business success.

SEO LEADS TO MORE CLIENTS

When you improve your SEO, your business can be easily found online whenever online users search for anything related to the services you offer.

SEO IS PART OF REFERRAL MARKETING

Whenever people hear about your company, they might want to look it up online; they might not remember the name. But if they remember that you offer car towing service in NY, they might type that in Google. Your business will only show up among the first few results if you did your SEO homework correctly.

IT BOOSTS YOUR BUSINESS REPUTATION

Showing up on the first page of Google search isn’t easy and can be a challenge. big feat. This is because potential customers tend to trust companies with high Google rank.

SEO CAN BE CHEAP

Generally, SEO can be damn cheap. Most businesses owners are anxious when starting an SEO campaign. Anxious over the fact that they might end up paying too much for an SEO campaign that yields little or no results in the long run. On the hand, competent SEO agencies are more focused on ensuring you get your SEO homework done to generate returns on investment. In fact, for such agencies, the danger is not how much you have paid, but investing so little in a campaign that requires a large budget and falling behind in the competitive market.

YOU GOT TO BE ON PAGE ONE TO BE ASSURED OF WINNING

According to most SEO experts, for you to make a killing in organic search and rank, you got to be on the first page in search results.  To be successful in SEO, you should fight your way to the page one. And it’s not enough to be there, you got to also devise SEO strategies to ensure you remain on the first page in organic search. SEO is a huge investment that could create a lasting path of success for your brand if done the right way.

In this blog, we went through the definition of SEO and talked about some of the main advantages of this method for increasing the online visibility of your business. At Wise Advertisement, we provide a wide range of digital marketing solutions such as web design and development, search engine optimization and social media management.