Money talks, and when it comes to ads, it can feel like it’s yelling.
If you run a business, you probably know you need advertising, but the numbers can be confusing. One agency talks about retainers, another talks about “management fees”, someone else wants to charge per hour, and then you see a random offer that looks way too cheap. It is normal to feel unsure and a little stressed about Arizona advertising agency pricing.
Join Wise Advertisement to calm things down. We will walk through the main pricing models, what different ad services usually include, and what really affects the cost. Along the way, you will see clear ranges for Arizona advertising agency pricing based on real pricing patterns from Arizona agencies.
Types of Advertising Agency Pricing Models
Different agencies charge in different ways. The work might be similar, but the structure of the bill changes how much the Arizona advertising agency pricing is and how easy it is to plan your budget.
Here is what each common model changes in the advertising agency pricing structure:
Monthly Retainer
With a monthly retainer, you pay the agency the same amount every month for ongoing work like planning, ad management, reporting, and small changes. Many digital marketing agencies in Phoenix list retainers that start around $1,500 to $3,000 per month for small to mid-size businesses, and can go up to $5,000 and higher when you add more channels, creative work, or larger campaigns.
Project-Based
Project-based pricing is one flat fee for a specific job, such as launching a campaign or building a funnel. Many Arizona advertising agency pricing lists set minimum-sized projects around $ 1,000, with larger projects reaching $5,000 to $10,000 or more if they include strategy, creative, setup, and reporting.
Package (Tiered)
Package or tiered pricing offers preset service bundles. A basic package might sit in the $1,000 to $2,000 range per month, a mid-tier package in the $2,000 to $4,000 range, and premium bundles go higher when multiple services and creative production are included.
Hourly
Hourly pricing is simple: you pay for each hour the agency works. Arizona advertising agency pricing often sets the hourly rates between $100 and $149 per hour.
Value-Based
Value-based pricing ties the fee to results or the value created. This might be a small monthly base fee plus a bonus when certain goals are met. It varies widely and requires a clear written agreement.
| Pricing Model | Typical Costs |
| Monthly Retainer | $1,500–$3,000 per month (can reach $5,000+) |
| Project-Based | $1,000 minimum, usually $5,000–$10,000+ |
| Package (Tiered) | $1,000–$2,000 basic, $2,000–$4,000 mid-tier, higher for premium |
| Hourly | $100–$149 per hour |
| Value-Based | Base fee + performance bonus (varies widely) |
Advertising Agency Pricing by Services
Now, let’s look at how Arizona advertising agency pricing packages change when you look at specific services:
Facebook and Instagram Ads Management
Services include:
- Audience research
- Creative planning
- Ad copy
- Testing
- Optimization
- Reporting
Many small businesses in Arizona see ad management fees between $800 and $2,500 per month, depending on complexity, number of campaigns, and creative needs.
Display and Retargeting Ads
These services cover banner ads and retargeting setups. Agencies manage audience lists, placements, and performance. For simple retargeting or display campaigns, Arizona management fees commonly fall between $800 and $2,000 per month. Larger multi-platform setups cost more.
Creative Production for Ads
Services include:
- Ad images
- Short videos
- Scripts
- Graphic design
- Variations for testing
Simple static ads may cost a few hundred dollars, while more advanced creative packages or video edits can range from $1,000 to $3,000 or more, depending on scope.
Google Ads / PPC Management
Services include:
- Keyword research
- Ad creation
- Bid management
- Conversion tracking
Small business PPC management agencies in Phoenix, AZ, often start their plans around $300 to $1,000 per month for very basic help, while more complete Google Ads management typically sits in the $1,000 to $3,000 range. Large or complex accounts may cost more. This Arizona advertising agency pricing is separate from your actual Google ad spend.
Landing Page and Funnel Setup
Services include:
- Page layout
- Copywriting
- Tracking
- Forms
- Basic integrations
The typical Arizona advertising agency pricing for landing pages for ad campaigns usually falls in the $1,000 to $4,000 range based on complexity, number of pages, and level of polish.
Reporting and Analytics
Services include:
- Tracking setup
- Dashboards
- Scheduled performance reports
Some agencies include basic reporting for free, while advanced analytics or custom dashboards may add several hundred dollars per month.
Factors Affecting Marketing Agency Pricing
Here are the main factors that shape Arizona advertising agency pricing:
- The size of your business and the number of ads you need affect advertising agency pricing because running more campaigns, audiences, and ad groups takes more setup and daily management.
- The number of Arizona cities you want your ads to target increases advertising agency pricing because each city needs separate research, local keywords, and its own targeting structure.
- The complexity of your ad strategy raises advertising agency pricing when you need advanced tracking, multiple funnels, heavy A/B testing, or many different ad formats.
- Your monthly ad spend influences advertising agency pricing because bigger budgets require more frequent optimization, more reporting, and closer monitoring to keep the ads profitable.
- The agency’s experience and track record affect advertising agency pricing because teams skilled in running high-performing ad campaigns usually charge higher rates.
- The mix of ad platforms you choose impacts advertising agency pricing since adding Google Ads, Meta Ads, YouTube Ads, and display ads requires more time, testing, and creative variations.
- The type of ads you want to run changes advertising agency pricing because video ads, animated graphics, and advanced creative formats take more work than simple static ads.
- The level of support you expect increases advertising agency pricing if you need constant communication, fast edits, daily checks, or ongoing strategy adjustments for your ads.
- The contract length shapes advertising agency pricing because short-term ad management usually costs more per month, while long-term ad agreements may offer lower monthly rates.
How to Save Money When You Use Digital Advertising
You should
- Avoid the high cost of print, radio, and TV ads.
- Only pay to reach the people most likely to buy from you.
- Control and adjust your budget at any time.
- Track results and stop anything that wastes money.
- Reach more customers without spending more on materials or production.
- Test different ads quickly and choose the one that costs less and performs better.
Hiring an Advertising Agency in 2025
Hiring an agency is a lot like choosing a good mechanic or dentist. You want someone skilled, clear in their communication, and upfront about costs. Start by knowing your goal, whether it’s more leads, more online sales, or more local customers. Then ask a few agencies to explain what they will do and how their Arizona advertising agency pricing applies to your needs. A good agency should show you what’s included, what’s not, and how results will be measured. Ask for past work, ask what happens if you pause, and ask how they handle slow results. You don’t need to know everything about advertising; just find someone willing to answer questions honestly.
If you want an agency that keeps Arizona advertising agency pricing easy to understand and offers affordable services without the headaches, Wise Advertisement is here to help. Contact us for a free consultation, and let’s figure out the plan that actually works for you.
FAQs
How do advertising agencies charge?
Advertising agencies charge with monthly retainers, project fees, hourly rates, packages, or performance-based models, depending on the job.
What is a typical agency fee?
A typical fee for ongoing ad management often ranges from 1,500 to 3,500 dollars per month for small to mid-size businesses, with higher fees for bigger campaigns.
How much does an agency ad account cost?
An agency ad account cost includes your ad spend plus the agency’s management fee, which can start in the low hundreds per month and go into the low thousands for more complex accounts.
How much do marketing agencies charge per month?
Marketing agencies may charge from about $1,500 per month for simple setups to $10,000 or more per month for large, multi-channel campaigns.
How much do marketing agencies charge per hour?
In Arizona, many digital agencies charge between $100 and $149 per hour, with specialists charging more for advanced work.


