What is the Best Long-Tail Keyword Strategy for e-Commerce Stores?

Long tail keywords for ecommerce are longer, more specific search phrases. For example, instead of “sneakers,” someone might search for “white leather sneakers for wide feet.” These keywords are super useful because they match what real people type when they’re ready to buy.

A lot of online stores skip them. Why? Because they look small and don’t get big search numbers. But that’s the trick. These little guys are powerful because of the search intent they carry. They help you show up in Google more easily and bring in buyers, not just people browsing.

Benefits of Long-Tail Keywords for E-Commerce Stores

Long tail keywords for ecommerce carry great importance for SEO companies Phoenix:

• You’re not fighting with big websites for top spots.
• People searching for these terms are ready to spend money.
• It’s easier to turn a visitor into a customer.
• You can save money on ads by targeting exact matches.
• Your product pages sound more helpful and natural.
• It builds trust with Google over time.

Finding Long-Tail Keywords for E-Commerce Stores

Long tail keywords for ecommerce are often hiding in plain sight. You just need to know where to look. But how to do keyword research for e-commerce? Well first,

1. Think about what your store sells. Then think about how a person might search for it.
2. Check what people are typing on Google by using autocomplete.
3. Look at the “People also ask” section or the bottom of search pages.
4. Use keyword tools that give you longer versions of common terms.
5. Study what your competitors are using, and see what works for them.
6. Type your product name into Amazon or Etsy and see what pops up.
7. Look in your site’s search box to see what people look for on your site.
8. Use tools that show the exact words people use to find your pages.

How to Find Long-Tail Keywords Using Short-Tail Keywords

Let’s say you sell backpacks. Start with the short word: “backpack.” That’s your base. Now build on it:

• Add color: “black backpack”
• Add use: “black backpack for school”
• Add size: “black backpack for school with laptop pocket”
• Add audience: “black backpack for teen boys with laptop pocket”

Each time you add a word, it gets more specific. That’s how you find long tail keywords for ecommerce from short ones. Use tools to check how often people search those phrases. If they’re low competition and make sense for your store, they’re good.

How to Use Long-Tail Keywords in eCommerce Stores Strategy

Once you’ve gathered your long tail keywords for ecommerce, don’t just let them sit in a spreadsheet. They only work when you put them in the right places on your e-Commerce website Phoenix, and in the right way. Let’s see how to use long tail keywords for ecommerce store strategies:

Assign One Keyword to One Product Page

Take one long-tail keyword and match it with the most relevant product.

Example: You sell a bar of soap made with no animal products and gentle oils. Your keyword might be: “handmade vegan soap for dry skin”

Make sure you don’t use the same long-tail keyword on multiple pages because this can confuse Google.

Add the Keyword to the Title Tag

The title tag is what shows up in the browser tab and Google search results.

Example of a good title: Handmade Vegan Soap for Dry Skin – Soft Skin Natural Soap Bar

Note: Keep it under 60 characters so it doesn’t get cut off in search. Put the keyword near the start.

Write a Meta Description That Includes the Keyword

Meta descriptions don’t directly affect rankings, but they help people click on your listing. Write 150–160 characters. Make it friendly and useful.

Example: Gentle vegan soap for dry skin, made with natural oils and no chemicals. Handmade and packed with care for soft, healthy skin.

Use the Keyword in the URL

Short, clear URLs help both people and search engines.

Example: www.yourstore.com/vegan-soap-dry-skin

Note: Avoid messy ones like “www.yourstore.com/product?id=3432”.

Use the Keyword in the Product Description

Start your product description with your keyword. This tells Google what the page is about. Then, use it naturally a few more times throughout the text. Don’t force it.

Example: This handmade vegan soap for dry skin is perfect for people who want smooth, clean skin without harsh chemicals…

If the description is 300–500 words, aim to use the keyword 2–4 times. Don’t overdo it.

Break Up Text with Headings That Use the Keyword

Use H2 or H3 headings that include the keyword or a slight variation.

Example:

• How Our Vegan Soap Helps Dry Skin
• Headings also make it easier for shoppers to skim.

Add the Keyword to the Image Alt Text

Google can’t “see” your images; it reads the alt text. Describe the image and use the keyword if it fits. This helps with both SEO and image search rankings.

Example: Alt text: bar of handmade vegan soap for dry skin with coconut oil

Sprinkle in Related Search Terms

Use synonyms or related terms.

Example: If your keyword is “handmade vegan soap for dry skin,” also include:

• “natural soap bar”
• “soap for sensitive skin”
• “plant-based soap”

These help your page rank for more variations.

Link to Other Pages Using Keyword-Rich Anchor Text

If you have a blog post about “best skincare for dry skin,” link to your product using anchor text like: “Try our handmade vegan soap for dry skin here.” This tells Google that the product page is important and what it’s about.

Create Blog Posts That Target the Keyword

If a keyword doesn’t fit well on a product page, use it in a blog post. Inside the post, link to your product.

Example post titles:

• “Why Handmade Vegan Soap is Better for Dry Skin”
• “Top 5 Soaps That Help With Dry Skin Naturally”

Use Google Search Console to Track Rankings

Log into Google Search Console and go to “Performance.” Click on a page and see what queries bring traffic. If your keyword isn’t performing, rework your title or product description.

Re-optimize Every Few Months

Google updates constantly. Come back every 3–6 months and check how your pages are doing.

Update content, add new related terms, or test a new meta description.

Use Keywords in Paid Ads Too

Long tail keywords for ecommerce also work great in Google Ads or Facebook Ads. They bring in more targeted visitors and lower your cost-per-click.

Example: Run an ad using “handmade vegan soap for dry skin” as the focus headline or in the ad copy.

Best Long-Tail Keyword Generator Tools For eCommerce

These tools help you find long tail keywords for ecommerce without guessing. Use more than one to get better results:

Tool     Free     What It Does

Google Keyword Planner        ✅       Shows ideas based on real searches and tells you search volume

Google Search Console         ✅       Tells you what words people are already using to find your pages

Keyword Tool  ✅       Gives you lots of long keyword ideas from Google autocomplete

Ubersuggest    ✅       Shows search volume, competition, and keyword ideas

AnswerThePublic        ✅       Lists real questions people ask online about your topic

Semrush / Ahrefs        ❌       Paid tools with advanced keyword and competitor data

Build eCommerce Stores with all Types of Keywords in Phoenix

Long tail keywords for ecommerce may be small, but they’re mighty. They’re easier to rank for, cheaper to advertise, and bring in shoppers who are ready to buy.

If you’re in Phoenix and want your e-commerce store to rank better, we can help. At Wise Advertisement, we build strong SEO strategies using long tail keywords for ecommerce and more. We help you get found by real buyers, not just browsers.

Let’s grow your store starting now. Contact us today for a FREE consultation. We’re ready when you are.

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