What is Triggered Email Marketing​?

Ever wonder how to make your emails work smarter? That’s where triggered email marketing comes in. These are automatic emails sent when your customers do something specific, such as signing up, abandoning their cart, or making a purchase. At Wise Advertisement, we believe that sending the right email at the right time can make your customers feel like you’ve been reading their minds. It’s a great way to boost engagement and keep your brand top of mind.

What is Action Triggered Automated Email Marketing?

Triggered email marketing is an automated system. It sends personalized emails to people based on specific actions or behaviors they take. These emails are not sent randomly or in bulk. They are triggered by certain events to make them timely and relevant to each recipient.

Triggered email marketing works when someone visits your site; there’s a high chance they aren’t ready to buy immediately. By nurturing these subscribers with triggered emails, you can eventually see them convert.

Events and triggers include:

• When a user signs up for your newsletter, send a friendly welcome email.
• After a customer makes a purchase, send a quick thank-you or order confirmation email.
• If a user leaves items in their shopping cart, send a reminder email to nudge them back.
• When a customer checks out a specific product, send a follow-up email with more info or similar products.
• If a subscriber hasn’t interacted in a while, send a re-engagement email to get them interested again.

These triggers are set up in advance using an email marketing platform, which automatically sends the appropriate email when the specified action occurs. Getting them right (from your own strategy or using the services of an email marketing company in Phoenix) shows you care about your users and customers.

Why Use Trigger Emails in Your Marketing Strategy?

Triggered email marketing keeps your audience engaged, builds relationships, and drives sales. Reasons to use it:

• It gets higher open and click rates because they’re sent at the right time. Triggered emails can have up to 71% higher open rates and 102% higher click-through rates than regular emails.
• It helps boost conversions. Sending an email when someone abandons a cart or makes a purchase reminds them to take action, which often leads to more sales.
• It makes customers feel special. Since these emails are personalized and based on what the customer has done, they feel more connected to your brand.
• It saves you time. Once you’ve set them up, triggered emails send themselves automatically, freeing you up to focus on other parts of your business.
• It keeps customers coming back. By sending timely emails that match their interests, you remind them about your brand, which can encourage them to make repeat purchases.

Triggered Email Marketing Examples

Triggered email marketing keeps your customers engaged because it’s sent at the right time based on actions your customers take. Here are some common trigger email types:

The Welcome Email

When someone signs up for your newsletter or makes an account, a welcome email is sent automatically. This email usually has an open rate of around 50% to 60% because people are excited to get started.

The welcome email is the opportunity to introduce your brand and tell them what to expect. It sets the tone for your relationship and encourages them to take the next step, whether that’s browsing your site or making a first purchase.

Cart Abandonment Emails

If a user adds items to their cart but leaves without buying, a cart abandonment email gets triggered. These emails have an open rate of about 40% to 50%.

Cart abandonment emails remind customers about the items they left behind and encourage them to complete their purchase. Offering a small discount can increase the chances of them coming back and finishing their order.

Discount Code and Special Offer Emails

When you send a special offer or discount code to a customer, these emails tend to get a great response. The open rates for discount emails are typically 50% or higher. These emails give customers a reason to buy. They create urgency and excitement around a limited-time offer, which leads to higher sales and conversions.

Onboarding Emails

Onboarding emails are sent to guide new users through your product or service. These emails usually have open rates of around 45% to 55%. Onboarding emails help users get familiar with your product, show them how to use it, and highlight key features. This helps improve user satisfaction and reduces confusion.

Birthday and Anniversary Emails

Sending a special email on a customer’s or user’s birthday or the anniversary of their first purchase is great to show that you care. These emails typically have an open rate of around 60 to 70%.

These emails make customers feel valued and appreciated. Adding a personal touch, like a birthday discount or an anniversary gift, can make them feel even more special and encourage them to make a purchase.

Transactional Emails

Transactional emails include order confirmations, shipping updates, and receipts. These emails usually have an open rate of 60% or more because they provide important, time-sensitive information.

These emails are essential for confirming purchases, shipping details, and account changes. They build trust with your customers by keeping them informed every step of the way.

Reactivation Emails

Reactivation emails are sent to customers who haven’t interacted with your brand for a while. These emails can have an open rate of around 40% to 50%.

Reactivation emails encourage lapsed customers to return, offering them special deals or reminding them of what they loved about your brand. It’s a great way to bring back customers who may have forgotten about you.

Feedback Emails

Feedback emails are sent to ask customers for reviews or ratings after they’ve purchased something. These emails typically have an open rate of about 40% to 45%. Feedback emails help you understand what customers think of your product and service. Positive reviews and comments can be used for social proof, and negative feedback helps you improve.

Cancellation Emails

When a customer cancels a service or subscription, a cancellation email is triggered. These emails can have an open rate of 35 to 45%.

Cancellation emails are important because they can offer a chance to change their mind, offer a discount, or gather feedback on why they’re leaving. It’s an opportunity to try to save the relationship and improve your service.

Benefits of Triggered Email Marketing

• They are more likely to be opened and clicked because they’re sent based on a user’s actions. For example, automated emails can produce 71% higher open rates and 102% higher click-through rates than non-triggered emails.
• Sending timely, relevant emails encourages users to take action. Triggered emails can result in conversion rates up to 70.5% higher than traditional emails.
• Personalized emails that align with user behavior make customers feel valued. It results in better engagement and stronger relationships.
• By sending relevant messages at the right time, your business can keep your customers engaged and reduce churn.
• Once set up, triggered emails automate communication, saving time and resources while maintaining consistent customer interaction.
• They allow your business to leverage customer data effectively and send messages that are more likely to resonate and drive action.

How to Create Triggered Emails?

Here’s how to set up a triggered email marketing strategy:

Define Your Trigger Points

Start by identifying the specific actions or events that will trigger an email. Common triggers include:

• Signing up for an account or newsletter
• Abandoning a shopping cart
• Making a purchase
• Viewing a particular product or page
• Reaching a milestone, like a birthday or anniversary

Understanding these behaviors helps you create emails that are timely and relevant to your audience.

Choose the Right Email Marketing Platform

Select a triggered email marketing platform that supports automation and triggered emails. Platforms like Mailchimp, HubSpot, or Bluecore offer tools to set up and manage triggered email campaigns. These platforms allow you to define triggers, design emails, and track performance.

Segment Your Audience

Not all customers are the same. Segment your audience based on behaviors, demographics, or purchase history to ensure your triggered emails are personalized and relevant. For example, you might create segments for new subscribers, frequent buyers, or customers who have abandoned their carts.

Design Your Email Content

Craft your email content to align with the trigger event. For instance, a welcome email should introduce your brand and set expectations, while a cart abandonment email should remind the customer of their items and offer an incentive to complete the purchase. Ensure your emails have a clear call-to-action and are visually appealing.

Set Up Automation Workflows

Use your triggered email marketing platform to set up automation workflows. These workflows define the sequence of actions that occur when a trigger event happens. For example, when a customer abandons their cart, the workflow might send a reminder email after 1 hour, a follow-up email after 24 hours, and a final reminder after 48 hours.

Test and Optimize

Before launching your campaigns for triggered email marketing, test them to ensure they function correctly. Check that emails are sent at the right time, contain the correct information, and display properly on all devices. After launching, monitor performance metrics like open rates, click-through rates, and conversion rates to identify areas for improvement.

Monitor and Adjust

Regularly review the performance of your triggered emails. Use analytics to see and understand how your recipients are interacting and engaging with your emails and make adjustments as needed. For example, if a cart abandonment email has a low open rate, consider testing different subject lines or sending times.

If you think it’s too complicated or time consuming, Wise Advertisement is the Phoenix email marketing company to go to for setting up emails. Contact us today for a FREE consultation. 

Triggered Email Best Practices

Here are some tips to consider when launching your triggered email marketing:

• Use the person’s name and show content that matches what they like or do. Personalized emails get more attention.
• Group your subscribers by things like age, interests, or past purchases to send emails that actually matter to them.
• Make your subject lines short, clear, and catchy. They’re the first thing people see.
• Make sure your emails look good on phones and tablets. Most people check emails on their devices.
• Add a clear call to action so people know what to do next (buy, read, or click).
• Test different ideas like subject lines, content, and buttons to see what gets the best results.
• Pay attention to open rates, clicks, and sales to see what’s working.
• Don’t spam and send emails at a pace that keeps people interested without annoying them.
• Follow the rules and get permission to build trust with your audience.

The Bottom Line on Triggered Email Marketing

Triggered email marketing is like a friendly chat with your customers that reminds them about a cart they left behind, or offers a sweet deal. These emails keep people engaged and coming back for more. 

At Wise Advertisement, we know how to craft emails that get noticed and opened, so your customers always feel like you’ve got their back. 

If you are ready to make your emails work, contact Wise Advertisement today, and let’s create triggered email campaigns that’ll keep your customers hooked and coming back for more. 

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