What is the 80/20 Rule for Social Media?
Most people don’t come to social media to be sold something. They come to relax, scroll, laugh, learn, or connect. If your business is always pushing a sale, people might scroll right past or unfollow. That’s where the 80/20 rule for social media comes in. It’s a smart way to balance what you share. You […]
How are Conversions Measured on Non-eCommerce Websites?
A lot of websites don’t sell things directly. They don’t have a shopping cart or checkout page. But that doesn’t mean they aren’t valuable. In fact, many businesses use their websites to get leads, collect emails, book appointments, or share helpful content. And to see if that’s working, they need to track what people are […]