GEO vs SEO: What’s the Difference and How Each One Actually Works

SEO and GEO are not the same thing, but they are not enemies either. SEO helps your website show up in regular search results. GEO helps your business get mentioned inside AI-generated answers, like Google’s AI Overviews, ChatGPT, or Perplexity. In short, GEO vs SEO comes down to this: SEO gets you found in search […]