Applying on-page and technical SEO can lead you to top spots in search engine results and more organic traffic. Despite their differences, technical SEO and on-page SEO are equally vital when boosting your SEO performance, increasing user experience, and improving your exposure and ranking on search engines. They do so, however, in distinct ways. Any flaw in any of them will lower your results, which is why it is critical to understand the distinction between technical SEO and on-page SEO.
What Is Technical SEO?
Let’s talk about the “technical SEO meaning.” The practice of certifying that a website fits the technical standards of current search engines to increase organic ranks is known as technical SEO. Indexing, crawling, website architecture, and rendering are all important aspects of technical SEO.
Why Is Technical SEO Important?
Your website should optimize the technical SEO of your website for several reasons, including:
- Technical SEO has an impact on your search engine rankings.
- The actions and judgments of your website visitors are influenced by technical SEO.
- Conversion rates, generating leads, and revenues are all affected by technical SEO.
- Technical SEO allows your company to compete with competitors who also utilize SEO.
Technical SEO optimizes the return on investment from SEO as a digital marketing approach.
If your company invests time, work, and money in SEO, you would like to get the most out of it.
This entails incorporating technical SEO optimizations into your approach, whether you run your SEO in-house or with the assistance of an SEO firm.
Technical SEO Examples
Server optimization, along with the Backend website, is the focus of technical SEO. For example:
- Internal linking
- Page speed
- Sitemaps
What is a Factor in Technical SEO?
There are several SEO factors to look for, with the following being a handful of the most important:
- Mobile Friendliness
- Unique Content
- Site Security
- Site Structure
- Site Speed
What is On-Page SEO?
Let’s talk about the “on-page SEO meaning.” On-page SEO (on-site SEO) is the process of optimizing the content of web pages for people and search engines like Google. On-page SEO strategies often include improving internal links, URLs, title tags, and content. This is distinct from off-page SEO, which involves optimizing for signals outside your website.
Why is On-Page SEO Important?
On-page SEO is one of the finest efforts you can make in your website’s quality. On-page SEO improves your domain authority. Therefore, your rating for relevant search searches will improve. It also contributes to the quality of your website for actual users by increasing content, experience, and availability.
Before you begin your off-site SEO strategy, you must have a completely optimized website since a poor-quality website can damage even the finest Off-page SEO plan. By initially focusing on on-page optimization, you may boost your site’s visibility and quality while advancing future SEO and digital marketing initiatives.
On-Page SEO Examples
On-page SEO is concerned with front-end website optimization. For example:
- Content
- Meta descriptions
- Title tags
On-Page SEO Factors
You may focus on and enhance various aspects with your on-page SEO approach. These are some examples:
- Canonical Tags
- URL Structure
- Image Optimisation
- Meta Descriptions
- Content
- Technical SEO
- Alt Text
- Meta Titles
- Unique Content
Technical SEO vs. On-Page SEO: What are the Differences?
Although technical SEO and on-page SEO are not the same, they are extremely closely connected, and both are required for good organic search results. Technical SEO ensures that your website’s coding is clean and functional, whereas on-page SEO focuses on how your website is presented. In addition, technical SEO is centered on performance, whereas on-page SEO is centered on content.
A solid SEO strategy concentrates on on-page & technical SEO. A site designed from scratch for SEO will guarantee that search engines can easily crawl and index pages while posting quality, enriched content that will provide a positive user experience, gain links, and perform higher in search results.
Technical SEO and On-Page SEO: Which one is more Important?
Technical SEO is concerned with how your complete site is organized and presented to search engines and visitors. It is the entire basis of your site and serves as the foundation for getting it ranked. Lack of ranks will result if you do not address the technical parts of SEO. Worse, it could result in no ranks.
Don’t get it wrong; on-site SEO is still vital. But, it is a help to technical SEO and should be handled as such. Moreover, it aids in the enhancement of existing rankings rather than serving as the foundation for new ones.
Concentrate on technical SEO initially, and then, if you’ve briefly mastered it, move your attention to on-site SEO. Remember that both of these concepts are flawed in a technical world of shifting algorithms and data. Continue to examine the technique for each to maintain the highest possible rating.
Contact us today to get a free consultation about our local SEO services, technical SEO, and on-page SEO services.
Technical SEO and On-Page SEO: Technical SEO Checklist
Search engine rankings can be made or broken by technical SEO. Instilling good technical hygiene habits and preventing SEO issues are easy.
Use HTTPS
HTTPS is the safe version of the protocol used to send data between a browser and the website to which it is connected. HTTPS enables the safe transmission of sensitive data, such as credit card details. Google has included security as a ranking element because it is its major priority. That implies that if you don’t use HTTPS for your website, it will affect where your pages appear in search results.
Core Web Vitals
Core Web Vitals are metrics used by Google to assess user experience (UX) on your sites. Core Web Vitals are related to your website loading time, stabilizing page, and responsiveness. Optimizing for these variables enhances the UX and influences your search rankings.
Monitor Your Page Speed
The speed your website loads is an important aspect and influences user experience. The longer it takes for components on your page to show, the more likely a visitor will bounce. This might affect your SEO. If Google notices that users are abandoning your site since it takes so long to load, your rankings will suffer. So keep an eye on your page performance and use our ideas to make your pages load more quickly.
Get Mobile Friendly
If your site isn’t responsive to mobile devices, it won’t score highly in search results. If you realize your site isn’t mobile-friendly, the cure might be as simple as upgrading to a responsive layout using content management systems like WordPress.
Find & Fix Crawl Errors
Crawl problems prohibit Google from accessing your content. Plain and simple, Google won’t rank your site if it can’t crawl its pages.
It’s simple to identify crawl issues in Google Search Console. The “pages report” helps you find the problems with its two categories: indexed and Not indexed.
Pages with a mistake that prohibits Google from indexing them will display in the ‘Not indexed’ column, along with pages you have actively stopped Google from indexing using robots.txt or a robot’s meta tag.
To detect and fix issues, scroll down to the section headed ‘Why pages aren’t indexed.’ Then, click on a line to discover more about a problem and the affected URLs. If you conclude that some of the above URLs should be indexed, fix the problem on your website and confirm it using Google Search Console.
Crawl mistakes affect not just whether your sites appear in search results but also how frequently Google scans your pages. Fixing crawl problems will allow you to get the most out of your crawl budget and allow Google to crawl your website more effectively.
Add Structured Data
Structured data, often named schema markup, is a coding that assists search engines in comprehending your material better and optimizes the way it displays in SERPs.
Google, for example, includes a markup generator and a type of technical SEO testing tool to assist you in adding structured data to your text. If you already have Yoast installed in your WordPress, go to the “schema” tab for a quick method to incorporate schema markup on your pages.
Check the improvements reports area of Google Search Console for issues in existing structured data.
Check for Duplicate Versions of Your Site
If people can access your content via more than one variant of your URL without being redirected, search engines can access numerous versions of your website.
Having numerous versions of your site active and visible to search engines may result in duplicate content concerns and splitting your link equity. If this is the case, make it a priority to develop 301 redirects to route all variants to a single format (the canonical URL).
Check for Canonical Tags
It is typical for systems managing content to generate numerous URLs for the same page of information automatically. However, whether those extra pages exist, search engines treat each URL as a separate page and may be misled by what it considers “duplicate” material.
A canonical tag informs search engines about which URL is the primary version of a website and should be displayed in search results. In each of the above cases, you’ll want to utilize canonical tags to lead search engines to the one source of that information.
Eliminate Redirect Chains
A redirect chain occurs when many redirects exist between the origin and target pages. These chains, which are frequently established accidentally, can slow your website down and make it more difficult for search robots to crawl. Furthermore, the longer page load time may annoy site visitors, who may leave before the last page is loaded. Redirect chains can ruin your crawl budget as well as your link equity. Instead, locate any on your site and change the links so they point to the ultimate destination URL.
Inspect URLs With Google Search Console
The URL Inspection Tool in Google Search Console will conduct a diagnostic on particular pages and give back any issues that need to be addressed.
While it’s not feasible to utilize it for every page on your site, if organic traffic on a certain page has dropped, it’s a good place to start troubleshooting. In addition, URL Inspection can detect flaws in indexing and structured data.
Identify & Fix Broken Links
Broken links indicate a bad user experience. They will negatively influence your rank in the SERPs since Google appreciates a good user experience.
Fortunately, discovering and repairing broken links on your website is straightforward. Ahrefs provides a free broken link checker, which generates a list of broken links on or to your website.
Once you’ve compiled your lists, you can begin eliminating or modifying the links that require your attention. Then, approach site owners with broken links to your site and offer the information they need to update them.
Find & Fix Orphaned Pages
An orphaned page has no links leading to it. Search engines cannot locate or crawl the page without the link. Because sites that search engines cannot crawl will not be indexed, an orphaned page will not appear in SERPs.
Each page should include a link to it from at least one other page to ensure that search engines and visitors can locate them.
Check Page Depth
The number of clicks required from the homepage to a certain page on your site is referred to as page depth. Every page that may be reached straight from your homepage is only one click away. Pages visitors can only access from level-one pages are two clicks below, and so on.
Google gives less weight to pages that are farther away from the homepage. From an SEO viewpoint, anything over three clicks deep will have a harder time ranking. Suppose Google determines a page’s “popularity” based on the amount (and quality) of links pointing to it. In that case, you’re sending a clear message to the search engine that the material isn’t valuable.
If visitors have to try extremely hard to get to your deep material, they’re likely to give up and look elsewhere. If such deep pages are crucial to your business, simplify your site’s structure so they can be seen.
Read our article about web design for small businesses to see why you need a website to grow your business.
Technical SEO and On-Page SEO: On-Page SEO Checklist
On-page SEO or on-site SEO encompasses all search optimizations that are carried out directly on your website. It involves everything from keyword inclusion and metadata efficiency to how your content is organized and linked.
Some on-page SEO techniques classify anything related to increasing a website’s technical elements under the umbrella term “technical SEO.” But because all those technical operations take place on-site, some technical SEO specialists consider technical SEO actions a subgroup of on-page SEO.
Let’s see how to do on-page SEO:
Optimize Page Title Tags
Title tags inform search engines and users about the content of a web page. Compelling titles can help your sites rank for their main keywords and make visitors want to click from SERPs.
To make the most of page titles, be sure to:
- There is a title on each page.
- Each title is distinct.
- Primary keywords are used toward the beginning of titles.
- Page titles are informative and correct.
- The title length should be between 50-60 characters to prevent being reduced in search results.
- Titles are appealing.
If you install the Yoast plugin on your WordPress, it will preview your title and give you the green light if it is appropriate.
Fix Meta Descriptions
Meta descriptions appear beneath your page title in SERPs and can entice people to visit your website. As a result, your meta description should outline what visitors to your website may anticipate finding.
Although meta descriptions don’t have a direct ranking impact, giving searchers an overview of the material you’re offering will entice them to click on your content.
Considerations to keep in mind while changing your meta descriptions:
- Add your major keyword. Because when Google delivers your website in search results, it will bold the term in your meta description. Searchers will recognize that your material is related to their query.
- Don’t overlook it. Aside from Google search results, social media platforms use the meta description if somebody shares a link to your content. If there’s nothing to display, folks who see the shared link won’t grasp what it’s about. On the other hand, an appealing, detailed meta description stimulates click-throughs on social media, just as it does in search results.
- Use a call to action. Try closing your description with a command that clarifies what readers should do next, such as “shop today” or “receive free delivery.”
- Take note of the length. Google will shorten meta descriptions that exceed 160 characters, so try to have between 120 and 145 characters.
Double-Check H1 Tags
The H1 element defines your content’s primary heading. It differs from the page title, which appears in search results and is only visible on the page itself. Make certain to:
- Each page should have one h1. More than one h1 per page will give mixed signals about your core topic, affecting the ranking of that page.
- Include keywords in your H1s. There are a few causes for this.
- Scannability: H1s are positioned on the top of each page to give the ideal signpost to visitors that they’ve discovered what they were looking for.
- External linking: People will frequently connect to your page by utilizing its title. Adding your keyword in the H1 increases your chances of obtaining links with your primary keyword in the anchor text.
Complete a WDF*IDF Analysis
WDF*IDF is an abbreviation for “Within Document Frequency * Inverse Document Frequency.” The more frequently a search engine-popular word appears in your content, the more relevant your keyword is. The WDF*IDF analysis uses this approach to assess the significance of similar keywords in a search.
SEO strategists apply the WDF*IDF formula to analyze if a page’s content comprises a reasonable variety of relevant keywords without disregarding or overusing the principal keyword.
Conducting a WDF*IDF analysis gives insight into whether semantically relevant keywords exist in competing material. In addition, it shows the terms you should add to your text to improve how Google rates its relevance.
Optimize Images
Did you realize that your photos might influence your SEO? Optimize your photographs and infographic content for search to improve your on-site SEO.
Alt Tags and File Names
An alt tag is a text substitute for screen readers and search engines that is added to image tags as an HTML property. Because search engines cannot “see” visual material, they attempt to interpret it by scanning file names and alt tags. Furthermore, optimizing your photographs boosts their chances of ranking in image searches, which is highly helpful for product sites.
Keep file names and alt tags as descriptive as possible, and add secondary keywords in both. To distinguish between words in file names, use dashes. Alt tags don’t require any specific delineation.
Improve Internal Linking
Internal links improve the user experience by offering more relevant material that may interest users, as well as assisting search crawlers in finding new pages on your site. The anchor text you provide for your links gives context that assists search engines and humans in understanding how the pages connect within the context of your website’s overall structure.
Furthermore, internal linking is an efficient technique to distribute link equity among pages on your website. Look for chances to connect to existing material from new pages, and if you post something new, attempt to add a link to it from previous pages.
Find & Fix Keyword Cannibalization
Keyword cannibalization happens when numerous pages within the same domain battle for identical keywords and search intention. When Google detects two pages fighting over the same keywords, it divides page authority between them, and none will rank well.
Even if individual pages look unique to you, Google may have difficulties distinguishing them. This is particularly true for highly technical websites with tiny differences between items that non-experts may not notice.
The performance report of Google Search Console will inform you what Google queries led to clicks to your sites. When you click on the “pages” tab, you’ll get a list of URLs that rank for a given keyword. If several pages are mentioned there, you may have a cannibalization problem.
There is no one-size-fits-all answer to cannibalization. To further differentiate your sites, you may need to merge similar pages, erase obsolete information, or adjust your stance on some of them.
Create SEO-Friendly URLs
Because your URL is the initial thing Google detects about your page, it has the potential to aid or harm your SEO efforts. An SEO-friendly URL enables search engines to crawl your pages and determine their content. SEO-friendly URLs should:
- Be detailed and straightforward.
- To improve click-through rates and rankings, include a keyword.
- To separate words, use hyphens rather than underscores.
- Your content’s structure or hierarchy should be shown.
Technical SEO and On-Page SEO Services for Phoenix, Arizona
Here at the Wise Advertisement, we will modify your website’s foundation to make it more noticeable to search engines. Our methods are all “white hat” and comply with all major search engine standards. Our services include:
Effective SEO Adjustments
- Keyword analysis
- Site speed improvement
- Changes in your navigation structure
- Configuration of meta tags
- HTML modifications
- Sitemaps
- Traffic updates
- Changes in structure
- Text alterations
Technical SEO Adjustments
- Page count on your website
- Research time
- Quantity of content
- Your existing website’s design
- Your SEO aims
- Keywords that you want to utilize
- The number of text changes required
- Current search results
To contact us about our local SEO services, technical SEO, and on-page SEO services and get a free consultation session, you can visit our SEO services Phoenix page and complete the online form. If you want to know more about technical SEO and on-page SEO, you can read our other articles.
